It is not a person. It is an ideal, a way of thinking, and a lifestyle. BOB W began as a playful nickname rooted in family, heritage, and pride: a white American father, a Latina Colombian mother, and the belief that identity can be more powerful when every part of it gets to show up.
What started as something fun to print on golf balls became something bigger: a reminder to take all of your worlds, your circumstances, your cultures, and your experiences, then become the best you can be from all of them.
BOB W belongs to anyone willing to own where they come from, learn from what shaped them, and move forward with the confidence that nothing gets to hold them down.
Anyone Can Be BOB W If They Choose To Be.
I’m BOB W. Are you going to be BOB W with me?
